La Fábrica de bocadillos el Ruiz fue creada en el municipio de Vélez, departamento de Santander aproximadamente en 1960, por los esposos LUIS ARTURO LEON Y CENAIDA GONZALEZ, desde esa época producían bocadillo veleño corriente y Lonja Roja.

En esta época los medios de producción erán artesanales y rudimentarios, es decir se cocinaba la guayaba con leña, se despulpaba y se batía a mano. Cuando la fábrica inicio sus labores tuvo como fin solventar las necesidades familiares ya que en ese entonces la mano de obra estaba constituida por el núcleo familiar. La fábrica es de tradición familiar, fue administrada durante 12 años por LUIS AMADEO LEON GONZALEZ, desde 1994 es administrada por ETELBINA LEON GONZALEZ, quien ha tecnificado y modernizado la estructura física y productiva de la empresa comercializando nuevos productos como tumes, rollitos, deditos, frutas y otros.

History
Snack Factory El Ruiz was created in the town of Velez, in the department of Santander, approximately in 1960, by husband and wife, LUIS ARTURO LEON AND CENAIDA GONZALEZ. Since that epoch produced traditional snack from vèlez and red slice.
In this period of time the means of production were made by hand and rudimentary, that is, the guava was cooked with wood and the pulp was mixed by hand.
When the factory started to work it had as an end to settle the family needs since the manufacture in that time was composed by the family
The factory is family tradition. It was managed during 12 years by LUIS AMADEO LEON GONZALEZ, since 1994 is managed by ETELBINA LEON GONZALEZ, who has improved the machines and modernized the physical and productive facilities of the enterprise, commercializing new products as tumes, rolls, little tiny fingers among others.